LONGWAY


I am currently the Brand Manager at LONGWAY, a surf-inspired ethical and sustainable clothing brand based out of the San Francisco Bay Area. As brand manager I am responsible for managing & creating digital marketing campaigns, executing on-going brand and creative initiatives, creating design and copy content for cross-brand communications, facilitating our end-to-end e-commerce & customer experience, assisting with day to day operations such as order fulfillment, and aiding with photoshoot styling.


September 2019 - present

 
This is an example of an email that I send in our newsletter for a launch I sent to our customers. I like to add multiple visuals to convey the feeling of the brand or specific line that we are launching while still keeping things concise and simple.

This is an example of an email that I send in our newsletter for a launch I sent to our customers. I like to add multiple visuals to convey the feeling of the brand or specific line that we are launching while still keeping things concise and simple.

I manage our e-commerce website creating products, updating collections, and making sure things are working visually and functionally.

I manage our e-commerce website creating products, updating collections, and making sure things are working visually and functionally.

This is a reel that I filmed, edited, and shared as behind the scenes of our photoshoot for a clothing launch. This was one of our firsts and was received very well from our followers!

This is a reel that I filmed, edited, and shared as behind the scenes of our photoshoot for a clothing launch. This was one of our firsts and was received very well from our followers!

I aid in our content calendar, campaigns to grow our following (such as gifting, influencer marketing, brand collaborations, and giveaways), curating our feed, and facilitating instagram shop.

I aid in our content calendar, campaigns to grow our following (such as gifting, influencer marketing, brand collaborations, and giveaways), curating our feed, and facilitating instagram shop.

Here is an example of one of our ads that we ran for brand awareness on social media platforms in stories. I chose this ad as I feel it conveys the fun, light, and California-inspired pieces in this collection.

Here is an example of one of our ads that we ran for brand awareness on social media platforms in stories. I chose this ad as I feel it conveys the fun, light, and California-inspired pieces in this collection.

During our photoshoots, I work alongside our photographer and creative director to manage product styling, shot lists, and set creation.

During our photoshoots, I work alongside our photographer and creative director to manage product styling, shot lists, and set creation.

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